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Consumer Packaged Goods

Executive Search

Consumer Packaged Goods Recruiters

Consumer packaged goods companies in the health and wellness space face unique pressures: intense retail competition, omnichannel complexity, and the constant demand for innovation. NutraHire recruits the executive and commercial talent that keeps CPG companies growing.

6–12 Wks

Typical Search Time

90-Day

Replacement Guarantee

500+

Placements Made

100%

Sector Focused

The consumer health CPG category sits at the intersection of science, branding, and retail execution. Companies competing in this space need leaders who can manage the complexity of retail category management, broker networks, DTC growth, and Amazon marketplace — often simultaneously and with limited resources relative to the category giants they compete against.

NutraHire focuses on the nutrition, supplement, and health-oriented end of the CPG market. Our clients range from emerging challenger brands in natural channel to established mid-market CPG companies managing hundreds of SKUs across conventional and specialty retail. We understand the commercial dynamics of this segment and recruit executives who have proven themselves within it.

Key Roles We Place in Consumer Packaged Goods

  • VP of Sales (retail, broker, DTC, international)
  • VP of Marketing and Brand Management
  • Category Management Director
  • National Account Director (Walmart, Target, Kroger, Costco)
  • Ecommerce and Amazon Director
  • VP of Operations and Supply Chain
  • Director of Revenue Growth Management
  • Regulatory and Quality Director
  • R&D and Product Development Leader

The CPG Talent Landscape in 2026

Revenue growth management expertise — trade spend optimization, price/pack architecture, promotional ROI — has become one of the most sought-after skill sets in health CPG. Executives who can drive category growth while managing margin pressure are rare and highly compensated. Similarly, integrated omnichannel leaders who understand how to build a cohesive brand experience across retail, DTC, and Amazon without channel conflict are in extremely high demand.

Compensation Benchmarks

VP of Sales in health CPG: $170K–$220K. National Account Directors: $130K–$175K. Category Management Directors: $120K–$165K. VP of Marketing: $160K–$210K. Revenue Growth Management Directors: $145K–$185K. Ecommerce Directors: $130K–$175K.

Frequently Asked Questions

Yes. We work with growth-stage brands building their commercial infrastructure as well as established CPG companies managing large retail portfolios. The search strategy differs significantly between these two profiles — and we adapt accordingly.
Absolutely. National account management experience at Walmart, Target, Kroger, Costco, and other mass and club retailers is one of our most common search requirements. We maintain relationships with national account directors and VPs who have these specific buyer relationships.
We assess category management candidates on their experience with JDA/Blue Yonder or IRI/Circana data, retailer-specific planogram development, space-to-sales analytics, and their track record of winning shelf space at key retail accounts. Generic brand management experience is not a substitute for real category management depth.

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